Simplest Way to Talk About Location

WIPSCOM • Jun 28, 2023

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what3words: The simplest way to talk about location

Street addresses weren't designed for 2023. They aren't accurate enough to specify precise locations, such as building entrances, and don't exist for parks and many rural areas.


This makes it hard to find places and prevents people from describing exactly where help is needed in an emergency.

Co-founded in London in 2013, what3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimized for voice input and contains built-in error prevention to immediately identify and correct input mistakes.



The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in over 40 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms, and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, and The AA.


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